To say: "what is in the name", does not stand right in this age and time it would be wrong to say so. Everything owes their identity to their name; everything that means business. The name is your advertisement.
Owning a business that is very close to your entire life's dream, requires the world to pay it the same amount of respect, hence choosing a great name becomes it, automatically falls into the absolute essential category.
A business finds its identity in its name. It is a common misconception to keep unique names to earn recognition. It only works if it relates to the kind of service the company provides. In doing this right you lay the perfect base to doing advertising the right way. If you need a brand naming consultant for your company, Unboxfame is the best naming agency for you.
Here is a quick list of Do's and Don'ts when it comes to developing a brand name:
Don'ts:
Playing With the Spelling
To have a name written in a manner that is not the pronunciation is a big no-no. For example: Subtle or Houzz. Keeping such misspelt names is a sin.
Copying
Keeping names that rhyme or have a similar sound to famous brand names will earn you no recognition; rather will confuse the consumers about the kind of service you provide with that of the other.
Restrictive
Having a name that exactly defines your business can be great, but if you are expanding into different spheres of the industry, it would be prudent to have a versatile name that helps advertise for both the expanded service and the parent services. If you are searching for business naming services, we provide the best services to our clients.
Do's:
Relevant Names
Having a name that stands for the company's services and describes it in the best way possible. Having annoying names only spoils the brand image and makes it appear frivolous and untrustworthy.
Interesting Names
Descriptive names do best in the industry, hence playing with the meaning of the services the company provides gives plenty of ground to earn recognition and lays a foundation to advertise the brand in a variety of ways. Creatively modified names give a lot of space for creative and professional advertising. If you are looking for a company naming firm, Unboxfame is the right choice for your company.
Easy Names
Having easy to spell and pronounce names has a record of gaining easy recognition. Hence, names like Facebook and Twitter gained popularity quickly. They were self-explanatory and self promotional.
Developing a brand name becomes easier once the name is established. More creative the name, more creatively can it be portrayed in different mediums of advertising. An advertising agency finds its work simplified once the brand is clear about the services and name denoting it.